A new look.
During my afternoon constitutional with The Scamp today, I discovered that Prospect Drugs has made a cosmetic improvement:
I was reminded of Gothamist’s interview with Adrian Tomine, in which he proposed that businesses be screened for aesthetic appeal. “It kills me the way so many of these new restaurants and shops go for the cheapest, ugliest kind of exterior design…especially in Brooklyn.” To that I would add (while we’re playing “If I ruled the world…”) a requirement for older businesses to upgrade the unattractive, cluttered, and/or misspelled signage they may have started with and never replaced.
The new look at Prospect isn’t fully integrated with their existing aesthetic, but you gotta appreciate the initial effort to distinguish it from the pack of neighborhood pharmacies. I wonder if one of the community councils could recruit some graphic and industrial design students from Pratt to generate new ideas for existing signage and storefronts around the neighborhood?
Forgotten NY tracks old-school signage, including the beloved “French Garment Cleaners” sign on Lafayette Avenue (the space now hosts Stuart & Wright). Interesting article on road sign design here.